We install a financial operating system that finds every margin leak, deploys tax strategy, and engineers your business to exit at a premium — run on one standard: 60·15·15.
FREE DIAGNOSTIC · US SERVICE BUSINESSES · $1M–$20M REVENUE
Trusted by growing service businesses
The top line looks good. But every month the bank account tells a different story — reports arrive 30 days late and none of them show where the money actually goes. That’s not a revenue problem. It’s a visibility problem.
Every function that touches profit — under one roof, run on one standard. No handoff gaps, no blind spots.
Clean, current books that close on time — the foundation every decision runs on.
Filed accurately and on time — no surprises, no year-end scramble.
Proactive strategy that cuts the bill before year-end, while it can still change.
A fractional CFO steering margin, cash, and growth from live numbers.
Engineering enterprise value now so you can exit at a premium later.
Every KPI mapped to the standard and updated live — the system's scoreboard.
We run your numbers through the 60·15·15 standard and show you exactly where the business is leaking profit — the Scale-Ready Assessment.
We restructure the books, deploy tax strategy, and build a dashboard that maps your sales and marketing data to a live forecast.
Monthly CFO meetings, budget vs. actuals, and a dashboard that tells us which KPI to move next. Every decision driven by data, not gut feel.
“We grew from zero to $300K MRR with Arron’s leadership.”
“A team we can rely on, with rapid-fire responses and consistent support.”
“Eliminated $402K in tax liability — and got a refund.”
“Saved $185K+ in taxes while scaling global operations.”
“Strategic finance helped us scale, exit, and reinvest with confidence.”
“A complete tax transformation that changed how we run our business.”
“Bennett Financials gave us the financial clarity we needed to grow.”
Arron Bennett developed the 60-15-15 standard as a financial operating framework for service businesses: 60% gross margin, 15% sales & marketing, 15% G&A, leaving 30% net profit. We map every KPI to it — it’s the diagnostic core of every Bennett Financials engagement.
US-based service businesses doing $1M–$20M in annual revenue who want to move from gut-feel decisions to data-driven growth. That’s who we built the 60-15-15 for.
A full financial diagnostic — profitability scorecard, custom tax strategy, and enterprise value gap report — all mapped to the 60-15-15 standard.
The core financial system is live within 90 days, and the full implementation sprint is complete by day 120.
Traditional accounting looks backward. We look forward. We combine bookkeeping, tax, CFO strategy, and exit planning into one system that drives profitable growth.
A CPA files your tax return. A fractional CFO plans your tax strategy before the year ends, when it can still be changed. CPAs are backward-looking compliance; CFOs are forward-looking strategy. Most $1M–$20M service businesses need both — but the CFO saves 10x what the CPA costs.
Tax preparation files a return based on what already happened. Tax planning changes what happens before year-end — entity structure, compensation mix, retirement vehicles, asset timing. Preparation is a cost center; planning is a profit lever.
Because the owner is still the product. Scaling past $3M requires hiring, delegation, and financial systems the founder rarely has time to build. The stall isn’t a revenue problem — it’s a margin and structure problem that only shows up when you look at the numbers.
3–5 years before you want to sell. Enterprise value is built through operational maturity — predictable margins, independent operations, clean financials. Starting early gives you the option to sell, which is the real goal.
Arron Bennett, founder of Bennett Financials. He developed 60-15-15 over eight years of running financial strategy for service businesses, after seeing the same numbers predict scaling outcomes across hundreds of companies.
Get a straight answer — and a look at your numbers.
A free financial diagnostic — profit, tax, and enterprise-value gaps, mapped to the 60·15·15 standard.
Clear answers to the questions owners ask before deciding what to do next.