Arron Bennett has 15 years experience in business. He is an Australian expat with a degree in accounting and is currently working toward both his enrolled agency and management accounting certifications. In his spare time, he has a wife and two kids that he likes to go up into the Smoky Mountains with. They like to hike and play in the water…even though it feels like ice! Being from Australia, anything below 75 degrees is scarf and glove weather.
The Story of Our Company
Truth be told, I always root for the underdog. I’ve seen the statistics. I know that only half of the small businesses make it to the five-year mark and are still operating and in business.
I am in business because I want to help somebody develop their passion into sustainable fruition. I want the people I work with to be in the 50% that makes it. And I want to be part of the reason why that happens.
In my entire accounting lifetime (lifetime is totally the right word lol), I’ve worked with over 600 entrepreneurs and business owners globally. I learned very early on in my accounting career that while profits are incredible, cash is where the money’s at!
Corny jokes aside, did you know the #1 reason small businesses fail is a ‘LACK OF CASH FLOW’? According to a U.S. Bank study, 82% of companies that failed cited cash flow problems as a reason for their failure.
Shifting your focus from profit at all cost mindset to a cash flow thought process is one of the quickest and most effective ways of helping business owners succeed.
Since 2018, my focus has been on helping startups and early-stage sales and marketing companies and business coaches who feel like they never have enough money, are stuck in an “if I can just get that one more sale I won’t have to worry about money” mindset, and want an accountant that is present and there to help when you need them.
We (you and I) collaborate on five different aspects of the business:
1) Bookkeeping: Everything starts with the correct data.
2) Tax Planning: If you don’t plan your taxes through the year, you are giving money away.
3) Cash Flow Analysis and Coaching: Find where the cash is bleeding from your business.
4) Budgeting + Forecasting: Building your road map to increase profitability and cash flow.
5) Analytics: Measuring your success.
Using this method, I’ve been able to help business owners increase profitability by 10+% and decrease tax liabilities by 50%, which is fantastic! It has helped put clients in a position where they did not need to feel stressed for cash during the COVID pandemic.