About 53% of marketers spend at least half their marketing budgets on lead generation. However, over 70% of leads aren’t sales-ready when they interact with your brand. Over 60% won’t feel ready to convert for at least three months.
Meanwhile, about 79% of the leads you do generate will never convert into sales.
Without a plan, you could struggle to sell your business and generate fresh leads. Here are seven tips to help you sell your online business without stress.
Start using these tips to boost sales and improve your ROI today.
1. Research Your Audience
In order to learn how to sell your business effectively, you first need to gather research. Otherwise, you could develop your strategy based on false assumptions. You might unintentionally waste time and money on ineffective sales tactics as a result.
First, take the time to research your target audience.
Consider who your customers are by gathering psychographic and demographic research. If you’re trying to reach a broad audience, create distinct buyer personas. For example, you can define customer groups based on:
- Location
- Age
- Gender
- Salary
- Education
- Career
- Hobbies
- Interests
- Pain points
- Buying behaviors
- Online behaviors
When researching their online behaviors, consider what keywords consumers use to find your business online. Start gathering keyword research using SEMRush, Google Trends, Keyword Planner, or Ahrefs. Develop a list of long-tail and short-tail keywords you can target through your website.
Writing content based on these keywords can help you appear for relevant searches using search engine optimization (SEO). You can also use your keyword research when developing your pay-per-click (PPC) advertising strategy.
Once you’ve gathered audience and keyword research, you can determine how to reach those customers online.
2. Optimize Your Website
If you want to sell your online business, you need to make sure it’s easy for consumers to make purchases or reach out. Consider investing in your website this year. Your website will market your business 24/7, even when your doors are closed.
About one in five businesses say their top website issue is low traffic. However, 38% of visitors will leave an unappealing website. Another 40% will leave if your website is slow.
In fact, conversions can drop by 20% for every additional second of load time.
Make sure your fast is mobile-optimized, fast, secure, and user-friendly. Updating your website can benefit your SEO and PPC campaigns. It can also help you generate more leads and sales.
Create more than one conversion opportunity on your website, too.
For example, you can add a pop-up form that directs people to your Contact page before they leave your site. You can simplify the forms across your landing pages, too. Otherwise, people might give up before submitting the form.
You can also add a chatbot to further improve the user experience. A positive user experience will keep people on your website, searching for the information they need.
As people linger, your dwell times will increase and bounce rate will decrease, which can benefit your search engine rankings. Higher rankings on search engine result pages (SERPs) can help you reach more online shoppers. Then, you can attract them to your website to generate more leads and sales.
3. Claim Your Listing
Claim your Google Business listing to help consumers find helpful information about your business. Your listing displays your:
- Business name
- Website
- Business hours
- Business category
- Phone number
- Address/directions
- Customer reviews
- Latest posts
Ask your happy customers to post their raving reviews on your listing. Positive reviews can strengthen your brand’s reputation. Future customers might feel encouraged to shop from your business after reading a glowing review.
4. Create Helpful Content
Answer the questions your customers are asking by creating helpful, engaging blog content.
Use your keyword research to determine what topics to cover in your blog posts. Experiment with different content formats, including videos, polls, quizzes, and articles. Then, optimize your posts using SEO to improve your SERP rankings.
Share your content using email marketing or social media marketing to expand your reach online.
Add a call to action at the end of each post to encourage leads and sales.
5. Design Eye-Catching Ads
Use Facebook or Google Ads to create eye-catching digital ads. These ads can appear on Google SERPs, other websites on Google’s Search Network, or on social media platforms.
Create both text and display ads to attract a range of customers to your website. Use your audience research to create personalized ads based on the consumer’s needs.
You can use remarketing ads to reappear in front of people who previously visited your site, giving you a second chance at a conversion, too.
6. Leverage Social Media
Social media marketing can help you engage your target audience in real time. Reformat your blog posts for each social media platform. Otherwise, consider hosting live Q&A sessions to help people become more familiar with your brand.
Consider partnering with influencers to expand your reach online, too. Influencers can promote your products and services to their existing audiences.
7. Work With a Pro
You don’t have to learn how to sell your business alone. Instead, consider requesting consulting services this year.
For example, you might consider consulting a digital marketing agency to help you boost your brand’s online visibility.
Otherwise, consider how you’re using your cash resources to grow your business.
As a great CFO, it’s important to continue looking ahead. Then, you can find opportunities for growth before optimizing your cash resources. With a solid profit plan, you can optimize your cash flow to grow your company.
Consider choosing consultative CFO services that include:
- Bookkeeping and tax planning services
- 12-month forecasting
- Cash flow management
- Revenue, gross profit, new profit, and net worth strategies
- Retirement planning
You can schedule a consultation to learn more about the services you need for selling your business without stress.
Sell Your Business: Start Using These Sales Tips Today
Learning how to sell your business now could set you up for years of success in the future. Get started by using these seven effective tips. As you begin generating results, review your campaigns to determine which tactics are most successful.
Then, continue making changes to boost your ROI and ensure your company’s growth.
Want to learn how to sell your business and grow your company? We’re here to help.
Discover our CFO services today to get started.
